Much the same way that Office brought a unified look and feel to the desktop publishing world, HubSpot’s common architecture means that regardless of whether you’re using its CRM, marketing automation software or reporting, your experience is going to be similar, and as a result, the time it takes you to grow comfortable with the full Hubspot library of products is going to be much, much shorter.
Consider the alternative, where your ABM tools are in DemandBase, you use Marketo for marketing automation, Salesforce for your CRM and Optimizely to host your online content. The time it takes to learn each tool will dramatically slow your forward progress, and the best part is that you get to repeat that pain for each and every employee you hire.
Or, and hear me out here, you could go with a single product that makes adoption & growth easy by virtue of having all your tools in one place.
Far more than any other argument though, HubSpot is uniquely positioned within the CRM marketplace to grow and scale alongside your business’ growth over time.
First though, let’s consider some alternatives. Pipedrive is a perfectly good CRM, well suited for organizations in their formative years. However, Pipedrive is completely missing from the discussion if you speak with enterprise-level organizations. It simply can’t scale to the needs of a larger business, and as companies grow they inevitably migrate from Pipedrive to another CRM.
Similarly, you won’t find Salesforce CRM in many young companies. While its feature set and integrations are rich with opportunity, the cost is simply too high for smaller organizations to handle.
Like Goldilocks, HubSpot sits conveniently in the “just right” spot of being robust enough for smaller organizations, and feature-rich enough to support enterprise-level companies as well. That, coupled with its integrated marketing automation & other hubs, means that its perfectly suited for almost any company’s use, and it can scale and grow alongside your needs, adding features & appropriately-incremental costs as you grow.
Beyond that “perfectly-priced” aspect though, HubSpot also has one of the most competitive libraries of software integrations with other platforms, meaning that when you do start to outgrow some of HubSpot’s features, you can usually find an integration with other products that allows HubSpot to remain part of your ecosystem, keeping transition costs at a minimum.
Further, HubSpot’s penetration in the middle tier of the CRM space means that there is a large number of consultancies & support organizations that can help you manage your HubSpot application as you grow, enabling scale both from a software and a staffing perspective.
In fact, that’s likely where you are now, in need of consulting & advice on where to go next, and we at Mister HubSpot are uniquely positioned to help you. If you’d like to learn more about how HubSpot can help you, please fill out
this form and we’ll be happy to have a discussion with you about how we can help.
Happy HubSpotting — you’re headed in the right direction!