WHY CHOOSE HUBSPOT?

You've got dozens of marketing platforms to use. Why choose HUBSPOT?

Let’s be honest. The CRM (Customer Relationship Management) software market is commoditized at this point. I don’t really care whether you’re using HubSpot, or Sugar CRM, or powerhouse CRM’s like Salesforce. They all pretty much do the same things, work the same way, and so picking one comes down almost exclusively to price. Good grief, you don’t even need to pay — here’s a YouTube video that shows you how to build a fully-functional (albeit basic) CRM using nothing more than Google Sheets.

If that’s the case — if every CRM basically does the same job, then why HubSpot, especially when HubSpot has a bit of a reputation for being one of the more expensive mid-tier CRM platforms? Why am I “Mister HubSpot,” and not “Mister Salesforce” (or worse yet, “Mister Sugar”)?

I’ll make the case for HubSpot based on the following three observations:

  • HubSpot is far more than just a CRM.
  • HubSpot’s unified architecture makes adoption easier.
  • HubSpot has an unmatched ability to scale as your business grows.

Put simply, HubSpot does more, it does it easier, and it’s designed to go and grow with you.


HubSpot Is Far More Than Just A CRM

The name gives it away. HubSpot is the spot for hubs. A HubSpot hub is a fully-functional application in its own right. HubSpot Marketing Hub is a feature-rich marketing automation platform. HubSpot’s Sales Hub is the CRM, plus a host of other sales enablement tools to help you drive more revenue toward your bottom line. The HubSpot Service hub enables you to drive customer satisfaction & service customer requests for support & training, the Operations Hub gives you the ability to process & manipulate your data, and to use JavaScript & Python to extend HubSpot’s already rich feature set even further.

Put simply, an investment in HubSpot provides you with the tools your marketing, sales & customer service teams need to do their jobs, and ties it all together in one neat & clean package.

And frankly, this puts an end to the question of whether HubSpot is expensive. Yes, HubSpot will cost you, but the return on investment is high when you consider all of the benefits that HubSpot brings to the table.


A Unified Look & Feel Eases Adoption

2003 was a pivotal year for Microsoft Office. That was the year that the Office “ribbon” was premiered, and it changed the way we interact with office applications forever. Whether you were using PowerPoint, Word, Visio, Excel, or the other myriad Office products, the user interface was identical, and it meant that someone who knew how to use one Office product had a much easier time transitioning to another Office tool because the user experience was so similar.
The MS Office ribbon of 2003 create a unique & unifying experience across all Office products.
Much the same way that Office brought a unified look and feel to the desktop publishing world, HubSpot’s common architecture means that regardless of whether you’re using its CRM, marketing automation software or reporting, your experience is going to be similar, and as a result, the time it takes you to grow comfortable with the full Hubspot library of products is going to be much, much shorter.
 
Consider the alternative, where your ABM tools are in DemandBase, you use Marketo for marketing automation, Salesforce for your CRM and Optimizely to host your online content. The time it takes to learn each tool will dramatically slow your forward progress, and the best part is that you get to repeat that pain for each and every employee you hire.
 
Or, and hear me out here, you could go with a single product that makes adoption & growth easy by virtue of having all your tools in one place.
 

HUBSPOT SCALES & GROWS WITH YOU

Far more than any other argument though, HubSpot is uniquely positioned within the CRM marketplace to grow and scale alongside your business’ growth over time.
 
First though, let’s consider some alternatives. Pipedrive is a perfectly good CRM, well suited for organizations in their formative years. However, Pipedrive is completely missing from the discussion if you speak with enterprise-level organizations. It simply can’t scale to the needs of a larger business, and as companies grow they inevitably migrate from Pipedrive to another CRM.
 
Similarly, you won’t find Salesforce CRM in many young companies. While its feature set and integrations are rich with opportunity, the cost is simply too high for smaller organizations to handle.
 
Like Goldilocks, HubSpot sits conveniently in the “just right” spot of being robust enough for smaller organizations, and feature-rich enough to support enterprise-level companies as well. That, coupled with its integrated marketing automation & other hubs, means that its perfectly suited for almost any company’s use, and it can scale and grow alongside your needs, adding features & appropriately-incremental costs as you grow.
 
Beyond that “perfectly-priced” aspect though, HubSpot also has one of the most competitive libraries of software integrations with other platforms, meaning that when you do start to outgrow some of HubSpot’s features, you can usually find an integration with other products that allows HubSpot to remain part of your ecosystem, keeping transition costs at a minimum.
 
Further, HubSpot’s penetration in the middle tier of the CRM space means that there is a large number of consultancies & support organizations that can help you manage your HubSpot application as you grow, enabling scale both from a software and a staffing perspective.
 
In fact, that’s likely where you are now, in need of consulting & advice on where to go next, and we at Mister HubSpot are uniquely positioned to help you. If you’d like to learn more about how HubSpot can help you, please fill out this form and we’ll be happy to have a discussion with you about how we can help.
 
Happy HubSpotting — you’re headed in the right direction!
– Mister HubSpot